Marketing Management Co-op Student Information
About The Program
Engage yourself in the study of consumer marketing. The focus of the Marketing Management major is understanding customers and competition, and managing local, national and global brands to achieve organizational goals. In addition to core business areas, you will study marketing management, consumer psychology, market research, advertising pricing, product development, quality management, consumer law, and learn how to make decisions based on thorough market analysis. As a student in Marketing Management, you will also take liberal arts and social science courses to provide you with the flexibility to pursue a variety of marketing career paths and diverse leadership roles.
Why Co-op?
As a co-op student, you will gain relevant work experience, build professional networks and develop essential interpersonal skills needed to succeed in the workplace, all while getting paid and earning your university degree. Guelph’s co-op program is unique due to the exceptional level of support provided, including an in-class preparatory course, a personal connection with a Co-op Coordinator to assist you during the employment process, and access to senior student mentors.
Course Sequencing
| YEAR | FALL | WINTER | SUMMER |
|---|---|---|---|
| ONE | Academic | Academic | Off |
| TWO | Academic | Academic | Work |
| THREE | Work | Academic | Work |
| FOUR | Academic | Work | Work |
| FIVE | Academic | Academic |
Acquired Knowledge & Skills
Knowledge
Exceptional skills in analysis, problem-solving, and an aptitude for numbers.
Communication
Well-developed written and verbal communication and interpersonal competencies.
Collaboration
Excellent leadership and organizational skills as well as the ability to collaborate effectively in teams.
Sample Jobs
Communications Officer
As a communications officer, you will make an immediate impact on the organization’s marketing and communications initiatives. You will create original content for social media channels, write content for web and even develop communication strategies. Additionally, you will have the opportunity to gain experience in event planning and day-of event management.
Consumer Marketing Intern
Support a Consumer Relations department by analyzing consumer feedback and sharing it with decision makers across the company. In this role, you will manage multiple priorities, develop critical analytical skills and demonstrate your exceptional written and verbal communication skills.
Workplace Engagement Officer
In this role, you will directly contribute to the success of a workplace fundraising campaign for a charitable organization. You will gain hands-on experience in fundraising, volunteer management and communications. Experience in this role leads to improved presentation skills as a result of public speaking opportunities, and expansion of your professional network through connecting with key stakeholders within the community.
Additional Sample Jobs: Trade Officer, Marketing Associate, Event Planner, Project Manager, Customer Programs Assistant, Digital Team Assistant
Sample Employers*
- Canadian Tire
- Kellogg Canada Inc.
Ministry of Agriculture, Food & Agribusiness (OMAFA) - Foodland Ontario
*This shows a sample of recent co-op employers and will vary depending on employer recruitment needs. During a job search, students are encouraged to be actively engaged and are supported in establishing and maintaining their own personal contacts.
Salary Information
Students receive compensation from their employer for co-op work terms. The rate of pay will vary depending on a number of factors including the industry, the student’s program of study, and work term level. For your reference, a Co-operative Education Salary Guide is available on our website, which provides hourly rates (averages and ranges) for each degree program.
