Marketing Analytics Centre
Using insights to drive decision making.
The Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights.
The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics.
Located in the Department of Marketing and Consumer Studies within the Gordon S. Lang School of Business and Economics at U of G, the centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.
Engage with the Marketing Analytics Centre
Workshops
Customize a workshop for your company's analytics and insights team. Our faculty have expertise in areas of advanced analytics (regression), big data, machine learning, and survey design. We can tailor a workshop to address the specific needs of your team and deliver the workshop in Toronto, Mississauga, or Guelph.
Annual Symposium
The Marketing Analytics Centre hosts an annual symposium which brings academics and industry together to explore and discuss topics related to marketing analytics and consumer insights. The most recent Symposium explored how marketers can create effective campaigns and new product offerings for their customers by leveraging data and analytics.
Recruit from Lang
Looking to hire someone with advanced marketing research and analytics skills? Graduates of our MSc in Marketing and Consumer Studies complete 8 months of course-work focused on advanced research methods in marketing and consumer behavior as well as an in-depth study of the quantitative and qualitative methodologies.
Director:
Dr. Sourav Ray,
Lang Chair in Marketing and Professor
s_ray@uoguelph.ca