Business Analytics at Lang
Make sense of big data through a dynamic, broad-based approach to business analytics.
Lang faculty will give you the tools, applied knowledge and skills to show you to interpret data and communicate it to a variety of audiences.
This interdisciplinary business topic crosses a wide range of programs at the Lang School and is woven into course content. From marketing analytics to AI, the broad base of knowledge and experiences you gain in analytics will set you apart from the field.
Select Academics
Marketing Analytics Centre
The Marketing Analytics Centre facilitates research related to marketing analytics and consumer insights. The Centre's strategic objective is to engage academic and industry communities to foster leading-edge research and improve management practice on consumerism and marketing analytics. The centre hosts seminars and workshops to discuss relevant topics aligned with practitioner needs and assists in disseminating research findings in a timely fashion to those who can use them.
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Lang's business analytics programs and research span the entirety of the Lang School.
For more information, visit Lang's program webpage