Marketing and Consumer Behaviour at Lang
Discover the latest in consumer behaviour and marketing research with the globally respected, cross-disciplinary Lang marketing faculty.
Our faculty use cross-disciplinary concepts from disciplines like psychology and statistics to examine issues relevant to today’s modern-marketers.
Students enrolled in our marketing and consumer studies programs explore topics like as big data, social media, digital marketing, consumer decision-making, brand management, co-creation, customer satisfaction, food and nutrition, consumer protection, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the theoretical and applied levels.
Featured Stories
Gain experience with co-op and launch your career
Tara Lalani, BComm graduate
Using marketing as a force for good in the world
Dr. Jing Wan
Creating an arts-infused brand in the competitive craft beer market
Matt Johnston (BComm ‘96), founder of Collective Arts Brewing
Lang's marketing and consumer behaviour programs are facilitated by the Department of Marketing and Consumer Studies.
Chair: Tirtha Dhar
BComm Co-ordinator: Hai Tran
Graduate Co-ordinator: Vinay Kanetkar